Engage your customers with infographic design

Infographic design is a great visual way to tell a story. Consisting of charts, images, and some text that explain your business in an engaging and straightforward way, this visual information helps people understand what you do, quickly and more accurately. 

Basically, Infographics cut through the wording and waffle and get straight to the point.

An infographic, either printed on a brochure or leaflet, or used online, is one of the easiest ways to get started with visual content creation. And when you get it right, people will remember it and share it with others.

Here are 5 reasons why  infographic design is one of the best ways to boost your business:

1. In a nutshell, infographics get read more!

If we have the time, which many of us don’t these days, we all enjoy reading a good book or an article.

However, the truth is, our brains are actually hard-wired for something entirely different:

An estimated 65% of us are actually visual learners, which means that we process visual information a whole lot faster than text.

(It has been suggested that our brains are 60,000 times faster decoding information from pictures instead of text!)

Therefore, it stands to reason that placing your content into a visual format is the perfect shortcut to get your content into the minds of your visitors faster, more often, and with less resistance.

And that means you’ll have more people reading your stuff, staying on your website longer, and coming back for more.

2. They make an instant impact

We’ve all heard the five-second rule when it comes to first impressions.

That’s a very short period of time if you’re expecting someone to read even the introduction of your printed brochure, or blog post.

However, a carefully designed infographic, using bright colours, quirky layouts, bold cartoons, and striking fonts, has already had an effect on them before they even realised.

The reason for this is that words don’t catch your eye unless you’re already reading. But a visual version of the same content can hook your visitors before they’ve had a chance to start absorbing it.

3. They’re naturally shareable

Infographics are the perfect format to fit an online sharing community. But, as mentioned previously, many people simply don’t have the time to read long articles.  You might read the headlines and check out the pictures as they appear in your newsfeed – and then go on to actually read a small percentage of the articles that seem interesting.

With an infographic, you’ve already got the full content out in newsfeeds the moment they’re shared.

That means it’s much easier to impress people immediately – and it’s much easier for them to click a single button to ‘Like’ or ‘Share’ your content.

And the result of this is that your infographic is three times more likely to be shared on social media. Further meaning that it’s far more likely to go viral and attract attention.

4. They are credibility builders

When you’ve got a well-designed, professional infographic, people are more likely to take your content seriously.  This is because the info-graphic shows that you have taken your time to carefully put together a design that includes a colour scheme, layout, and visual cues that make it appealing and easy to digest. Your audience knows this from the moment they lay eyes on it.

They’ll assume that if you’ve spent time and money making it look perfect, then you’ve spent just as much time and money getting the content right, too.

A further benefit of this is that visual content if a vehicle for your company branding. 

Did you know that using colour alone can increase brand recognition by 80%?

When people read your infographic, they’ll see your logo, your brand colours, and your website on it. They’ll get a feel for your brand’s style – and that means they’ll recognise you in the future.

5. Infographics design helps your business grow

Infographics are particularly useful for small businesses. Created by an experienced graphic design team, they can be an excellent tool for improving brand awareness, increasing traffic to your website and optimising it for search. Infographics are also a prime vehicle for establishing thought leadership, since they allow you to show off a depth and breadth of knowledge in a small space.